The launch of the Gentle Giants gPants signifies the official start of a partnership between gNappies and Every Mother Counts, though the connection between the organizations began when gDiapers (gNappies in the UK) Co-Founder Kim Graham-Nye & EMC Founder Christy Turlington Burns met at Fortune’s ‘Most Powerful Women in Business Summit’ in 2011. Since then, Kim and husband and Co-Founder, Jason Graham-Nye, have run several races around the world in support of Every Mother Counts. Most recently, Kim and Christy visitedTanzania together with Team EMC to run the Kilimanjaro Half Marathon and visit initiatives that are supported by the organization.
“Of course, maternal health is a cause close to my heart, I have worked in orphanages in Africa and held those babies in my arms; to know that a mother dies every two minutes just from giving birth, and that up to 98 percent of these deaths are preventable is just shocking and very motivating,” says Kim Graham-Nye. “We need to stop mothers from dying while bringing life into the world. We are committed to using our voice as a company and as part of a community of engaged parents to do so. That’s why I’ve been supporting the work of Every Mother Counts since 2011, and have been privileged and proud to be able to help kick off a project that can help pregnant women get to the medical care they need for safe birth around the world. I know our customers will see that these gPants are not only fabulous in design, but designed to create a fabulous change in the world.”
“Every Mother Counts was born out of a need to improve maternal health and reduce preventable maternal deaths. We know we can’t do this work on our own, so we welcome partners like gDiapers with visionaries like Kim and Jason who are committed, as we are to making pregnancy and childbirth safe for every mother,” said Christy Turlington Burns, founder of Every Mother Counts.
gNappies Gentle Giants gPants features prints of mama and baby elephants, inspired by the beauty of Tanzania and the mothers and babies the gTeam and EMC met during their time there.
“Both teams share a love of Africa, and elephants are close to my heart, so the design direction took shape immediately,” said Kim-Graham-Nye. “We then layered in the Every Mother Counts colour palette and worked on keeping it both gender neutral and appropriate for newborns through toddlers,” she said.
Gentle Giants gPants are sold through websites and retailers worldwide at RRP £17.95.
Additionally, gNappies is committed to providing more than financial support to Every Mother Counts and will also be focused on raising awareness for maternal health across all their programs, particularly their running initiatives. One of the biggest barriers to care is distance, with women often living up to 26 miles away from the closest emergency services.
“That is a long walk, and now imagine doing it during labor with complications,” says Kim Graham-Nye. “For that reason, Every Mother Counts focuses on running and walking as a way to raise both funds and awareness around maternal health. And we want to support them in solidarity as much as we can.”
ABOUT EVERY MOTHER COUNTS
Every Mother Counts is a non-profit 501(c)(3) organization dedicated to making pregnancy and childbirth safe for every mother. Every Mother Counts informs, engages, and mobilizes new audiences to take actions and raise funds that support maternal health programs around the world. The organization was founded by global maternal health advocate Christy Turlington Burns in 2010. With funds raised, Every Mother Counts supports programs that improve access to comprehensive maternity care in Haiti, Uganda, India, Tanzania, Nepal (emergency relief fund) and the United States.
gNappies is changing the world of disposable nappies—top to bottom, inside and out. The simple system pairs adorable soft cotton gPant diaper covers with disposable inserts that are flushable and compostable (wet ones only). gNappies inserts are Cradle to Cradle Certified™ Silver — a mark trusted around the world for ecologically intelligent design. gNappies is also proud to be a certified B Corporation. B Corporations use the power of business to solve social and environmental problems.
Above all, gNappies is dedicated to keeping babies clean, cute and comfortable — as part of a growing global community of parents who are looking for beautiful products.